Kwanzaa: Ujamaa, The Power of the Dollar.

“To build and maintain our own stores, shops, and other businesses and to profit from them together.”

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During the segregation period, It has been said by many African American scholars that the independence of wealth in the Black community was the best time to keep Black money within Black people. Because many grocery shops and hardware stores were for Whites only, many Black people opened stores that gave African-Americans the same privilege of buying meat and other supplies. During this time, these stores were not only build to help give materialistic items to the community, but it instilled a sense of wholeness in Black people. 

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Since segregation has ended and businesses have integrated, the Black community has lost the Cooperative economics that was once built in the 50’s. Ujamaa, the fourth principle of Kwanzaa is to reflect upon the money that is needed to be kept in the community. 

There are many Black owned businesses and shops that are struggling to continue to maintain revenue and keep their businesses. These businesses not only help keep Black entrepreneurs in competition with the rest of the world, but ultimately allows the Black community to profit from them as well. Not only shops and stores, but websites and online boutiques as well. The idea of making money has been progressed through technology and online money. 

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Today, AfroMadu not only challenges you to continue supporting those Black owned businesses and shops, but to tap into your very own entrepreneurial skills and find something you are good at to profit from. Without the desire to care about the Black community, for example, AfroMadu would not continue to function. We taped into our skills, so should you! 

Ujamaa: Cooperative Economics. 

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