I’m Too Sexy For My Farm.

images-149Research by various institutions, such as the United Nation’s Food and Agricultural Organisation (FAO) suggests that global food demand will increase significantly in the next 30 to 40 years. Population growth is expected to be the main driver behind forecasted global food demand; which is reckoned to reach about 9 billion by 2050, with 6 billion being the developing countries.

At this time, the greater number of people are likely to be wealthier, hence creating demand for various value added, high quality (nutritious) products. The positive thing is that South Africa and other African fast growing economies such as Nigeria, Angola, and Botswana etc are more likely to be part of the countries with large middle-class population, hence high demand. South Africa and Nigeria are large African economies and likely to continue experiencing a high level of urbanisation; and of-cause putting increased pressure to agriculture (high population growth and demand).

However, the best part of knowing these expectations is that large part (more than 65%) of African population is under the age of 30. This gives hope that Africa can be the next economic powerhouse in the world. Nevertheless, given the historic incidences of the continent, which most are still visible even today, developing Africa will need inspired, motivated young Africans. Most African countries largely depend on Agriculture. Given the land availability and the expected global demand, that makes agriculture a cornerstone to development.

It should be acknowledged that currently, there’s a wide range of barriers to land accessibility, almost in all African countries. One of the problems that should also be highlighted, at the same time being the motivation behind this treatise is attitudes, “young African’s attitudes towards agriculture; Yes, food production”.

Having had conversations with many young Africans and bringing the subject of agriculture on the table, the attitude that one experiences are those of “I’m too sexy to be a farmer, to be in agriculture”; some people usually utter those words while having beer etc, forgetting that what they are eating, drinking, wearing is actually agriculture.

The reason behind this behaviour is the confusing of thinking that anything agricultural is “cows, tractors etc”, young people forget that agriculture needs scientist, economists, etc that are mainly trained to focus on agricultural issues.

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However, this treatise does not intend to point fingers or anything negative but to open conversation about African future, and the opportunities that she has for her people and the world. Given, African population is younger than the age of 30, this is a right time to re-think the way agriculture is viewed, inspire more to get involved, learn and get ready to feed the world. Thomas Jefferson ones wrote “Agriculture is our wisest pursuit, because it will in the end contribute most to real wealth, good morals and happiness” , lets always keep these words close as we move forward to better Africa.

With such greatness ahead, “I should say, it feels good to be an AFRICAN and I’m too sexy for my farm.

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Wandile Sihlobo is a South African Economist and the International Afromadu Editor; his main interests are Agribusiness, International Trade and Public Economics. 

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